Marketing Specialist

MarketingTokyo, Japan

Job Description

You will be responsible for marketing operations related to our crypto investment business, media business, and new business initiatives (including international projects), including the following:

  • Planning and execution of strategies to acquire new members
  • Planning, implementation, and evaluation of CRM initiatives for existing customers
  • Planning and management of SNS and web content
  • Design and project management of promotional campaigns
  • Negotiation and coordination with alliance partners
  • Data aggregation, analysis, and reporting, among other tasks

Required qualifications

  • 3+ years of experience in digital marketing
  • Experience managing the full PDCA cycle (planning, execution, evaluation, and improvement) in CRM initiatives
  • Experience using quantitative analysis tools for customer analysis
  • Strong data analysis skills
  • Intermediate Excel skills (e.g., VLOOKUP, IF functions for data aggregation)
  • Intermediate PowerPoint skills (e.g., proposal and presentation material creation)
  • English: Conversational level or above
  • Japanese: Fluent

Preferred qualifications

  • Hands-on experience with access analysis using Google Analytics and Search Console
  • Experience in SEO research and optimization using tools such as Ahrefs
  • Experience managing digital advertising campaigns (e.g., Google Ads, Meta Ads)
  • Knowledge of event tracking using Google Tag Manager
  • Ability to extract and manipulate data using basic SQL

What we value in a candidate

  • Proactive and able to take initiative to achieve goals
  • Collaborative and able to work effectively with team members toward goals
  • Persistent and resilient when facing challenging problems
  • Adaptable to the constantly evolving financial landscape and regulatory environment
  • Committed to continuous learning and self-improvement

Compensation

JPY 7,000,000~15,000,000

Location

Tokyo, Japan